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We explore everyday thinking: Thus the goal is try ssi nudge to reduce the consumption of sugar. The nudge I designed, can take place in multiple places, in different cities and countries.
We only need a public or common place, like the offices of a company, the waiting rooms of an airport, or a hospital. Everywhere you can find a coffee vending machine. In my own work we have a coffee vending machine. During the course, I observe the behavior of my coworkers. Bosa a population of 50 persons, where 30 of them are daily users of the coffee vending machine.
When selecting the consumption coffee, macchiato, cappuccino, tea. The behavior is precise and easily observable, only two options. In case of choosing to change, it can be done kosotlany increase or reduce the amount of sugar.
However I observed empirically that when people decide to change the amount of sugar, always choose to increase.
People wants a coffee, but do not recognize the impact of consuming sugar in a excess. The plan is to develop a nudge in conjunction with some persuasion technique. To reduce the consumption of sugar, I propose to do with two actuations:. The vending machine is calibrated with 5 levels of sugar, and the default level is 3. You have to be quick if you want to change the amount of sugar. In the nudge condition, in order to complete the order, the user would need to first choose the amount of sugar proposed by the vending machine, and then choose the type of coffee.
For the user, the nudge only requires a small change bolsx the procedure.
Ella es Libre:
And no extra material would be needed. The nudge would be very simple. Just reprogram the machine, and add some data in the display.
It can bolsq done without too much investment.
Also the nudge would be easy to scale, we can apply it in every place where a coffee vending kostolanu is placed. To really check the sugar consumption per person, the experiment would be a within-participant design. We will choose randomly a group of persons, and under the guise to make test could be to do some simple math, answer 5 simple questions, solve a puzzle, etc… we will ask ais go to the lab for two days.
The first day, the vending machine are configured with the control condition, and the next day, could be a week after, configured with the nudge condition.
The outcome variable is the level from 1 to 5 of the amount of sugar that users choose. Some variations could be done in kosgolany experiment, for example, without adding the active choice, but wsi the default level of sugar, reducing it from level 3 to 2. En definitiva, trata sobre la forma en como nos comportamos realmente.
Por un lado tenemos la creencia de que sabemos como nos vamos a comportar, hacemos predicciones sobre como nos comportaremos, pero en realidad muchas veces estamos equivocados.
Lo mismo pasa con el alcohol.
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Cuando Dan Ariely, habla de irracionalidadno habla sobre si nos hemos vuelto locos o no. El concepto de irracionalidad trata sobre los dos grandes sistemasque tiene nuestra mente, para la toma de decisiones. Abstract from the course info: Precision and observability of the desired behavioral change In my axi work we have a coffee vending machine. The behavior is precise and easily observable, only two options 1.
BEx Nudge Challenge Control condition — Click to enlarge The Decision Making Process and Analysis Identification of stages of decision making process People wants a coffee, but do not recognize the impact of consuming sugar in a excess.
But I identify two bottlenecks: Identification of relevant phenomenon, principle and concepts covered in the course.
The main phenomenons identified in this nudge, are 1. To reduce the consumption of sugar, I propose to do with two actuations: Remove the default option, and make an active choice. Feasibility and Scalability The nudge would be very simple.
Procedure We will choose randomly a group of persons, and under the guise to make test could be to do some simple math, answer 5 simple questions, solve a puzzle, etc… we will ask to go to the lab for two days. Outcome variable The outcome variable is the level from 1 to 5 of the amount of sugar that users choose. Data analysis and prediction An ANOVA would be used to analyze the data and check the overall level of sugar consumption.
Concluding Comments Some variations could be done in the experiment, for example, without adding the active choice, but changing the default level of sugar, reducing it from level 3 to bolsq. Redes — Somos predeciblemente irracionales.